Broccoli
Project design & management
Concept development, project design, work planning, implementation management, stakeholder coordination, risk management and delivery oversight.
Creating opportunities. Building sustainable futures.
We help organizations, businesses and communities in Jordan turn economic ideas into structured, measurable projects that last.
Broccoli Establishment for Economic Projects Management, Amman, Jordan
How we manage an economic project
Seven stages, from opportunity to lasting value. Select a stage.
Typical outputs:
Development thinking, with the discipline of business and project management.
Broccoli is a Jordan-based economic development and project management establishment. We work where project management, enterprise development, livelihoods, capacity building, research and advisory services meet.
We start from a simple idea: economic projects get stronger results when strategy, people, markets, implementation and evidence are managed as one connected system. So we look at the economic logic of an intervention, the needs of the people it serves, the operating environment, the capacity to deliver, and the evidence needed to show progress.
Our role can be as focused as early concept and feasibility work, or as broad as full project management, technical assistance, training, monitoring and evaluation.
Vision
Resilient communities and competitive businesses, supported by inclusive, sustainable and well-managed economic opportunities.
Mission
To design, manage and strengthen economic projects that turn ideas and resources into practical opportunities, stronger enterprises and measurable socio-economic value.
- Integrity in what we claim
- Quality through review
- Innovation that is useful
- Inclusion by design
- Collaboration as partners
- Accountability for results
- Sustainability beyond the contract
Services across the whole economic project lifecycle
Engage us for a single piece of work, or for the full journey from design to sustainability.
Livelihoods & employability
Market-oriented skills development, employability programming, job linkage, self-employment support and livelihood interventions.
MSME & entrepreneurship
Business ideation and modelling, startup and home-based business support, coaching, market access, financial management and growth.
Training & capacity building
Training needs assessment, curriculum development, facilitation, coaching, training-of-trainers and institutional capacity development.
Research, assessment & evaluation
Baseline and endline studies, needs assessments, surveys, interviews, focus groups, mixed-method evaluations and learning studies.
Monitoring, evaluation, accountability & learning
Results frameworks, indicators, data-collection systems, dashboards, outcome measurement and reporting.
Private sector & market engagement
Employer engagement, market mapping, partnership development, and value-chain and market-system support.
Digital & financial inclusion
Financial literacy, digital tools, data use and digital business practices that people can actually adopt.
Proposal & programme development
Concept notes, technical proposals, methodologies, implementation plans and donor-aligned programme documents.
Focused on the systems that connect people to economic opportunity
Entrepreneurship & MSMEs
Startups, home-based businesses, business coaching, market access and enterprise management.
Youth economic empowerment
Employability, future skills, career pathways and entrepreneurship.
Women’s economic participation
Inclusive enterprise support, access to opportunity and workplace participation.
TVET & skills development
Demand-driven training, curricula, employer linkage and competency development.
Livelihoods & resilience
Income generation, self-employment, and refugee and host-community programming.
Private sector engagement
Employer partnerships, market mapping, business networks and talent pathways.
Institutional development
Strategy, systems, SOPs, staff capacity, performance and governance.
Research & evaluation
Mixed methods, OECD-DAC evaluation, surveys and qualitative research.
Digital transformation & data
Digital tools, dashboards, data visualization and digital inclusion.
Sustainable economic initiatives
Resource efficiency, circular-economy concepts and community-based economic models.
Selected experience
A sample of evaluation, research and learning assignments delivered in Jordan.
CARE Jordan
Funded by GFFO
Final evaluation: integrated protection services and community mobilisation
External evaluation of a multi-component programme across several governorates, using surveys, focus groups, key informant interviews, triangulation and OECD-DAC analysis.
HelpAge International & JOHUD
Funded by AECID
Final evaluation: improved access to health care for the elderly and other vulnerable groups
Mixed-method evaluation combining household surveys, focus groups and interviews to assess effectiveness, access to services, psychosocial outcomes and sustainability.
Syrian American Medical Society (SAMS)
Midline evaluation: mental health education programmes
Evaluation of mental health and psychosocial education programmes using document review, structured assessments, surveys and qualitative evidence.
NAYA
Funded by GIZ
Tech Ruwwad: up-skilling Jordanian youth in ICT
Assessment and learning support for a youth ICT employability initiative, including pre/post assessment, employer feedback, tracer evidence and adaptive learning.
Who we work with
Development partners & donors
Programme design, implementation support, research, evaluation, capacity building and reporting.
Government & public institutions
Strategy support, institutional development, training, consultation and economic initiatives.
Private sector
Workforce development, market engagement, business support, CSR and economic partnerships.
Civil society organizations
Programme design, capacity strengthening, MEAL, training and evaluation.
MSMEs, startups & home-based businesses
Business development, coaching, financial management, market access and growth planning.
Communities & participants
Inclusive consultation, training, livelihoods support and participatory learning.
Leadership
Emad Al-Shehab
Chief Executive Officer
Emad has led Broccoli since 2021, setting its strategy and overseeing a portfolio of development, entrepreneurship, employment and capacity-building initiatives across Jordan.
He brings more than 20 years of project and portfolio management experience across Jordan, Saudi Arabia, the UAE, Oman, Iraq and Syria, working with government entities, private companies, NGOs and international development partners. His work has included technical and business development support to more than 1,800 start-ups and MSMEs with the Near East Foundation, and managing the AFD-funded Tanmyaa industrial employment project, which reached more than 1,500 Jordanian and Syrian young people.
- PMP certified
- Certified Trainer of Trainers
- ISO 26000 Social Responsibility
- B.Sc. Mathematics, Jerash University
- Arabic and English
Our expert network
Around a core management team, we bring in business and entrepreneurship specialists, research and MEAL specialists, trainers, sector experts and field data teams, chosen for what each assignment actually needs.
Quality, ethics & safeguarding
Professional delivery takes more than technical expertise.
- Clear scope, responsibilities, deliverables and approval points from the start.
- Confidential handling of client, participant and project information.
- Informed, respectful engagement in research and consultation.
- Do-no-harm and safeguarding measures when working with vulnerable people.
- Conflict-of-interest disclosure and transparent conduct.
- Internal technical review of major deliverables before submission.
- Accurate representation of experience, evidence and results.
- Data minimization, controlled access and secure handling of datasets.
Have an economic project in mind?
Tell us about the challenge or opportunity. We’ll help you shape it into something you can deliver, measure and sustain.
Amman office
54 Queen Rania Street, 10th floor
Amman, Jordan
Jerash office
Al Quirwan Street No. 23, 1st floor
Jerash, Jordan